Lincoln Financial

源起

每一个传奇都有它的起点——通常是一个看起来不太可能的决定。

Lincoln Financial的故事，要从那个决定说起。

U.S. financial services company — life insurance, annuities, retirement planning, and investment advisory services

赚钱机器

Life insurance, annuities, retirement planning, and investment advisory. Distributed through financial advisors and institutions.

Lincoln Financial的核心业务模式建立在独特的价值主张之上。通过不断创新和调整策略，公司在行业中建立了稳固的地位。

护城河地图

Strong brand recognition (Lincoln name evokes trust). Delaware Investments provides institutional asset management capabilities. Long-term relationships with financial advisors.

Lincoln Financial的竞争优势来自多个维度的叠加。技术积累、品牌认知、渠道网络——这些因素共同构成了一道别人难以跨越的壁垒。

数据解读

Life insurance, annuities, retirement planning, and investment advisory. Distributed through financial advisors and institutions.

Lincoln Financial的核心业务模式建立在独特的价值主张之上。通过不断创新和调整策略，公司在行业中建立了稳固的地位。

幕后故事

Lincoln Financial was named after Abraham Lincoln — the company's founders chose the name to evoke the honesty and integrity associated with the 16th president.