LLM Optimization Skill

Purpose

Make websites appear in AI assistant recommendations and citations. Different from traditional SEO - optimized for how LLMs parse and recommend content.

Core Rules

Structured > Prose — LLMs extract facts from clear structure
Schema.org is Critical — Speakable, FAQPage, HowTo schemas
Answer the Question — First paragraph must directly answer intent
Cite Sources — Links to authoritative sources build trust
Entity Clarity — Clear business name, location, service definitions
Freshness Signals — Last updated dates, recent content
No Walls — Content must be crawlable, no JS-only rendering
Never Override Truth — LLM optimization NEVER overrides factual accuracy or legal compliance

LLM Crawlers to Support

| LLM | Crawlers | Notes | |-----|----------|-------| | OpenAI/ChatGPT | GPTBot, OAI-SearchBot, ChatGPT-User | GPTBot = training, others = real-time | | Google Gemini | Google-Extended | robots.txt control token, not a distinct UA | | Perplexity | PerplexityBot, Perplexity-User | Bot = indexing, User = real-time fetch | | Claude | ClaudeBot, Claude-User, Claude-SearchBot | Official Anthropic crawlers | | Microsoft Copilot | Bingbot | Uses Bing's crawler |

robots.txt Configuration

# OpenAI crawlers
User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

# Google AI (control token)
User-agent: Google-Extended
Allow: /

# Perplexity crawlers
User-agent: PerplexityBot
Allow: /

User-agent: Perplexity-User
Allow: /

# Anthropic/Claude crawlers
User-agent: ClaudeBot
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Claude-SearchBot
Allow: /

Content Structure for LLM Extraction

<!-- 1. Direct Answer (first 150 chars) -->
<p class="lead">
  [Business Name] provides [service] in [location].
  [Key differentiator]. [Call to action].
</p>

<!-- 2. Quick Facts Box -->
<aside class="quick-facts" itemscope itemtype="https://schema.org/LocalBusiness">
  <h2>Quick Facts</h2>
  <dl>
    <dt>Service Area</dt><dd itemprop="areaServed">[Areas]</dd>
    <dt>Price Range</dt><dd itemprop="priceRange">[Range]</dd>
  </dl>
</aside>

<!-- 3. FAQ Section (critical for LLM) -->
<section itemscope itemtype="https://schema.org/FAQPage">
  <!-- Each Q&A as schema -->
</section>

Forbidden

❌ Content behind JavaScript-only rendering
❌ Blocking LLM crawlers in robots.txt
❌ Missing Speakable schema
❌ Vague, marketing-speak first paragraphs
❌ No FAQ section on service pages
❌ Missing lastModified dates
❌ No structured data

Definition of Done

[ ] robots.txt allows all LLM crawlers
[ ] Speakable schema on all key pages
[ ] FAQPage schema on service pages
[ ] First paragraph directly answers search intent
[ ] Quick Facts box with structured data
[ ] lastModified meta tag present
[ ] Content renders without JavaScript
[ ] Entity names consistent across site

llm-optimization