Logo Ideation

Develop logo concepts through brand discovery, competitive analysis, and visual exploration. Output is a concept brief ready for svg-logo-creator.

Workflow

1. Brand Discovery

Gather essential context. Ask about:

Name & tagline: What text must appear?
Industry & offering: What does the company do?
Target audience: Who are the customers?
Brand personality: 3-5 adjectives (e.g., "modern, trustworthy, innovative")
Existing brand elements: Colors, fonts, or visual assets already in use?
Constraints: Must avoid certain imagery? Required formats?

2. Competitive Analysis

Use WebSearch to find 5-10 competitor logos. Analyze:

Common patterns: What visual themes dominate the industry?
Color trends: What palette is overused?
Typography: Serif vs sans-serif prevalence?
Differentiation opportunities: What's missing? What would stand out?

Document findings as a brief competitive landscape summary.

3. Visual Direction Exploration

Generate 3-5 distinct concept directions. For each:

Concept name: Short memorable title Logo type: See reference below Visual metaphor: Core imagery/symbolism Color direction: Primary palette reasoning Typography style: Font characteristics Personality fit: How it reflects brand adjectives Differentiation: How it stands apart from competitors

4. Concept Brief Output

Deliver a structured brief for each viable direction:

## Concept: [Name]

**Type**: [Wordmark / Lettermark / Pictorial / Abstract / Combination / Emblem]
**Metaphor**: [Core visual idea]
**Colors**: [Primary, secondary, rationale]
**Typography**: [Style description]
**Variations needed**: [Horizontal, stacked, icon-only, etc.]
**Notes**: [Special considerations]

Logo Types

| Type | Description | Best for | |------|-------------|----------| | Wordmark | Company name in stylized typography | Distinctive names, personal brands | | Lettermark | Initials or acronym | Long company names | | Pictorial | Recognizable image/icon | Universal appeal, established brands | | Abstract | Geometric or abstract shape | Tech, conveying concepts | | Combination | Icon + wordmark | Versatility, new brands | | Emblem | Text inside symbol/badge | Traditional, institutional feel |

Color Psychology

See references/color-psychology.md for detailed color associations and industry guidance.

Quick reference:

Blue: Trust, stability (finance, tech, healthcare)
Green: Growth, nature (eco, health, finance)
Red: Energy, urgency (food, entertainment, retail)
Purple: Creativity, luxury (beauty, creative services)
Orange: Friendly, energetic (youth brands, food)
Black: Sophisticated, premium (luxury, fashion)
Yellow: Optimism, clarity (consumer products, children)

Design Principles

Simplicity: Recognizable at small sizes
Relevance: Connects to brand meaning
Memorability: Distinctive and ownable
Versatility: Works across all contexts
Timelessness: Avoids trendy elements that date quickly

Handoff to svg-logo-creator

After user approves concept direction(s), provide the concept brief to svg-logo-creator for implementation. Include all details from section 4.