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Market Research Automation

市场调研自动化技能:自动从社交媒体挖掘用户痛点并分析竞争对手,适用于产品上市前的市场验证及使用场景。

person作者: openlarkhubclawhub

Market Research Automation

Mine user pain points from social media and analyze competitors. Applicable for market validation before product launch, user needs analysis, and competitor feature comparison.

Trigger Conditions

  • Market research
  • Competitor analysis
  • market research
  • competitor analysis
  • User research
  • survey generation
  • TAM SAM SOM
  • Market size estimation

Core Capabilities

Capability 1: Market Sizing — TAM/SAM/SOM Three-Layer Model

Estimate the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for a target market.

Capability 2: In-Depth Competitor Analysis — Feature/Pricing/User Review Comparison Matrix

Compare multiple competitors across dimensions such as features, pricing, target users, strengths, and weaknesses.

Capability 3: Automatic Generation of User Interview Frameworks and Survey Questionnaires

Automatically generate structured user survey questionnaires based on the research topic.

Usage Workflow

Scenario 1: Market Sizing Research

python3 scripts/market_researcher_tool.py research --market 'AI Writing Tools'

Scenario 2: Competitor Analysis

python3 scripts/market_researcher_tool.py compete --products 'Jasper,Copy.ai,Notion AI'

Scenario 3: Generate Survey Questionnaire

python3 scripts/market_researcher_tool.py survey --topic 'AI Writing Tools'

Command Details

research - Market Research

Purpose: Estimate market size and generate a TAM/SAM/SOM analysis report.

Parameters:

  • --market: Market name (required)
  • --output, -o: Output file path (optional, defaults to console output)

Example:

python3 scripts/market_researcher_tool.py research --market 'AI Writing Tools' -o report.md

compete - Competitor Analysis

Purpose: Compare features, pricing, and user reviews of multiple competitors.

Parameters:

  • --products: List of competitors, comma-separated (required)
  • --output, -o: Output file path (optional)

Example:

python3 scripts/market_researcher_tool.py compete --products 'Jasper,Copy.ai,Notion AI,ChatGPT' -o compete.md

survey - Generate Survey Questionnaire

Purpose: Automatically generate a structured user survey questionnaire.

Parameters:

  • --topic: Research topic (required)
  • --output, -o: Output file path (optional)

Example:

python3 scripts/market_researcher_tool.py survey --topic 'AI Writing Tools' -o survey.md

Output Format

Market Research Report

# 📊 Market Research Automation Report

**Generated on**: YYYY-MM-DD HH:MM

## Key Findings
1. [Key Finding 1]
2. [Key Finding 2]
3. [Key Finding 3]

## Market Size Analysis (TAM/SAM/SOM)
| Metric | Value | Description |
|------|------|------|
| TAM | $XXX Billion | Total Addressable Market |
| SAM | $YYY Billion | Serviceable Available Market |
| SOM | $ZZZ Billion | Serviceable Obtainable Market |

## Actionable Recommendations
| Priority | Recommendation | Expected Outcome |
|--------|------|----------|
| 🔴 High | [Specific recommendation] | [Quantified expectation] |

Competitor Analysis Report

# 🔍 In-Depth Competitor Analysis Report

## Competitor Comparison Matrix
| Product | Pricing | User Rating | Target User | Key Strengths | Main Weaknesses |

## Competitive Strategy Recommendations
| Priority | Recommendation | Expected Outcome |

User Survey Questionnaire

# 📋 User Survey Questionnaire

## Basic Information
**Q1. What is your current job role?**
○ Product Manager ○ Marketing ○ Content Creation ...

## Current Usage
**Q2. How often do you use AI writing tools?**
○ Multiple times daily ○ Once daily ...

## Pain Points and Needs
**Q3. What feature would you most like to see improved in AI writing tools?**
________________________________________

Prerequisites

Install Python dependencies before first use:

pip install requests beautifulsoup4 pandas

References

Notes

  • All analysis is based on data obtained by the script; data is not fabricated.
  • Missing data fields are marked "Data Unavailable" rather than guessed.
  • It is recommended to combine with human judgment; AI analysis is for reference only.
  • The current version uses mock data and can be extended to real API calls.