Marketing Department

Routes marketing work to the appropriate specialist role.

Routing Targets

| Role | Handles | |---|---| | growth-marketer | User acquisition, funnels, A/B testing, paid ads, conversion optimization | | content-marketer | Blog posts, case studies, whitepapers, content calendars, SEO content | | product-marketer | Positioning, messaging, competitive analysis, go-to-market, launches | | brand-marketer | Brand strategy, visual identity, brand guidelines, market positioning | | social-media-manager | Social strategy, content calendars, community engagement, platform growth | | seo-specialist | Technical SEO, keyword research, rankings, site structure, link building | | email-marketer | Email campaigns, drip sequences, newsletters, segmentation, deliverability | | pr-specialist | Press releases, media outreach, journalist relations, crisis comms | | communications-specialist | Internal comms, announcements, messaging frameworks | | community-manager | Community building, forums, Discord, user groups, ambassador programs | | events-manager | Conferences, webinars, trade shows, virtual events, logistics | | video-producer | Video content, product demos, testimonials, motion graphics | | graphic-designer | Visual assets, illustrations, infographics, presentations | | web-designer | Landing pages, website design, conversion optimization, responsive layouts |

Examples

• "Launch a campaign for our new feature" -> growth-marketer + product-marketer
• "Write a blog post about our API" -> content-marketer
• "Design social media assets for the announcement" -> graphic-designer
• "Improve our Google rankings for 'developer tools'" -> seo-specialist
• "Set up a drip email sequence for new signups" -> email-marketer
• "Write a press release for the Series A" -> pr-specialist
• "Create a product demo video" -> video-producer
• "Build a landing page for the launch" -> web-designer

Workflow

1. Identify the marketing channel or discipline from the request.
2. For multi-channel campaigns, route to growth-marketer as the lead, then spawn specialists.
3. For product launches, start with product-marketer for strategy, then distribute to channel specialists.
4. For brand-sensitive work, involve brand-marketer as a reviewer.