Platform Frameworks Skill

When to Use

Planning multi-channel campaigns requiring platform-specific nuances.
Reviewing calendars to ensure each post follows best practices.
Coaching contributors unfamiliar with a platform's culture or specs.

Framework

Platform Cadence & Formats

| Platform | Cadence | Format Tips | CTA Guidance | | --- | --- | --- | --- | | LinkedIn | 3-5x/week | Lead with insight, use whitespace, add doc carousel | Invite comments + resource download | | X (Twitter) | Daily | Hooks < 50 chars, thread sequencing, emoji sparingly | Ask for RT/quote or drive to thread | | TikTok/Reels | 3-4x/week | Hook in 2s, captions, native text, trending audio | Soft CTA spoken + on-screen | | Instagram | 4-5x/week | Carousel storytelling, Reels for reach, alt text | DM or link-in-bio prompts |

Publishing Checklist

✅ Dimensions + aspect ratios correct.
✅ Hook formula applied (stat + POV, question, contrarian take).
✅ Hashtags limited (2-4 contextual) unless discovery platform (TikTok).
✅ Accessibility: captions, alt text, color contrast.
✅ Native scheduling tools or approved third-party scheduler used.

Templates

Hook bank by platform
CTA formulas (conversation, traffic, conversion)
Asset spec sheet (dimensions, length, safe zones)

Tips

Maintain a “what broke” doc capturing algorithm shifts or new creative restrictions per platform.
Refresh cadence guidance quarterly based on performance data and inventory.
Pair platform calendars with campaign briefs so creative intent is clear to contributors.
Use A/B hooks every week to keep prospecting fresh while respecting each platform’s etiquette.