SEO & Growth

Route SEO, growth, and AI search optimization tasks to the correct reference. Read all relevant references before starting — most tasks span multiple domains.

Task Router

| Task | Reference | Key Actions | |------|-----------|-------------| | Site audit, technical SEO, on-page review | references/audit.md | Crawlability, indexation, Core Web Vitals, E-E-A-T | | AI search optimization (AEO/GEO/LLMO) | references/ai-seo.md | Content extractability, AI bot access, citation optimization | | GEO methods, schema markup, meta tags | references/geo.md | Princeton GEO methods, JSON-LD, platform-specific optimization | | Building SEO pages at scale | references/programmatic.md | 12 playbooks, template design, indexation strategy | | Competitor/alternative/vs pages | references/competitors.md | 4 page formats, centralized data, comparison tables | | Schema markup / structured data / JSON-LD | references/schema-markup.md | Organization, Product, Article, FAQ, Event, BreadcrumbList | | Analytics, GA4, GTM, conversion tracking | references/analytics.md | GA4 setup, event tracking, UTM strategy, conversion funnels | | CRO, landing page optimization, CTAs, A/B tests | references/conversion-optimization.md | 7-dimension framework, page-type strategies, 30+ test ideas | | Pricing page SEO, pricing comparison keywords | references/pricing-pages-seo.md | High-intent keywords, schema markup, pricing psychology | | Feature announcements, product launch SEO | references/launch-and-announcements.md | ORB framework, announcement checklist, 5-phase launch | | Link building, backlinks, HARO, digital PR | references/link-building.md | Backlink audit, 8 playbooks, velocity guidelines, disavow | | Local SEO, Google Business Profile, map pack | references/local-seo.md | GBP 40-field checklist, NAP consistency, LocalBusiness schema | | E-commerce SEO, faceted navigation, product schema | references/ecommerce-seo.md | Product page structure, facet handling, crawl budget | | International SEO, hreflang, multilingual | references/international-seo.md | Domain structure decision tree, hreflang syntax, localization | | AI citation monitoring, Perplexity, GEO tracking | references/ai-citation-monitoring.md | Monthly audit workflow, 7 tools, citation type tracking | | Content freshness, update strategy, evergreen refresh | references/freshness-strategy.md | Freshness signals, update spike protocol, content calendar |

Universal Principles

Traditional SEO: Technical health enables everything (crawlability > indexation > on-page > content > authority). One primary keyword per page, title/H1/URL aligned.
AI Search (GEO) builds on top of traditional SEO. Princeton GEO methods by impact: Cite sources (+40%), Statistics (+37%), Quotations (+30%), Authoritative tone (+25%), Clarity (+20%).
Content for AI citation: Lead with direct answer, 40-60 word passages, H2/H3 matching query phrasing, tables for comparisons, self-contained blocks.
AI Bot Access: Verify robots.txt allows GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, anthropic-ai, Google-Extended, Bingbot.
Schema Detection Warning: web_fetch/curl cannot reliably detect JSON-LD (often JS-injected). Use browser tool, Rich Results Test, or Screaming Frog.

Before Starting

If .claude/product-marketing-context.md exists, read it first. Then gather: site type, primary SEO goal, target keywords, top competitors, current state.

Common Mistakes

Reporting "no schema" from web_fetch (use browser/Rich Results Test)
Not checking robots.txt for AI bots (GPTBot, PerplexityBot, ClaudeBot)
Keyword stuffing (hurts AI visibility by 10%)
Thin programmatic pages (just variable swaps in identical content)
Biased competitor pages (AI and users penalize obvious bias)
Treating AI SEO as separate from traditional SEO (it's a layer on top)

Layer 3 Skills

analytics-posthog — PostHog analytics, event tracking, conversion funnels
browser-agent — Browser automation for SEO audits and testing