Social Media

Platform-specific content creation, scheduling, and engagement strategies.

When to Use

Social media post creation
Platform-specific optimization
Content calendar planning
Engagement strategy
Cross-posting adaptation
Thread creation
Hashtag research

Core Capabilities

Platform Specifications

Load: references/platform-specs.md

Posting Best Practices

Load: references/posting-best-practices.md

Thread Templates

Load: references/thread-templates.md

Engagement Templates

Load: references/engagement-templates.md

Quick Reference

| Platform | Post Length | Best Times | |----------|-------------|------------| | LinkedIn | 3000 chars | Tue-Thu 8-10am | | Twitter/X | 280 chars | Tue-Fri 9am-12pm | | Instagram | 2200 chars | Mon-Fri 11am-2pm | | TikTok | 4000 chars | Tue-Thu 7-9pm |

Workflow

Post Creation

Define platform and goal
Select content format
Write platform-optimized copy
Create/select visuals
Add hashtags and mentions
Schedule optimal time
Plan follow-up engagement

Thread Creation

Choose thread type (educational, story, list, how-to, breakdown)
Write hook (tweet 1 - most important)
Outline key points (5-15 tweets)
Add visuals where relevant
End with CTA

Cross-Posting

Create primary content
Adapt tone per platform
Adjust format/length
Customize hashtags
Stagger posting times

Output Format

## Social Post: [Platform]

**Format:** [single/carousel/video/thread]
**Goal:** [awareness/engagement/traffic/conversion]

### Content
[Post copy]

### Hashtags
[Platform-appropriate hashtags]

### Visual
[Image/video description]

Report Output

Activate: assets-organizing skill for report file paths

Social reports go to assets/reports/social/{date}-{platform}-{report-type}.md

Agent Integration

Primary Agents: social-media-manager, content-creator, community-manager

Skill Dependencies: creativity, assets-organizing (report organization)

Best Practices

Native content > cross-posted content
Engage before and after posting
Use platform-native features
Post consistently, not constantly
Respond to comments within 1 hour
Test posting times for your audience